The year 2021 is the tipping point for marketing. Businesses have already experienced the bitter taste of traditional marketing strategies. The pandemic has already wiped the old school marketing and brought a significant change in consumer behaviour. The tectonic shift in marketing has already begun, almost like the evolution of a new era. Customers have […]
How to recruit your future CMO
Hiring a CMO is a crucial decision for the growth and success of your company. A right fit CMO can make a world-class team of marketers that can work as a catalyst of growth. The best CMO can change the entire face of your company right from handling marketing campaigns, making cost-effective growth strategies, bringing […]
2021 Martech Trends to Watch
Marktech plays an imperative and significant role in marketing in the 21st century. Today’s modernized and changing world passes new technologies to its producers to grow and promote their products and services. According to a recent quote by Scott Brinker, “Marketing was a non-technical profession 20 years ago. People went into marketing because they don’t […]
Top 5 Post Pandemic Marketing rules
Pandemic has disrupted marketing. It has transformed the traditional methods and strategies for businesses. The changing dynamics of businesses have questioned the traditional marketing strategies. It left marketers puzzled. “How to thrive in marketing post-pandemic?” became the biggest question for marketers. Finding answer to the above question is very important to get success in marketing. […]
Top Marketing Campaigns of 2021
Which brand comes to your mind when I say, “ZooZoo,” “Vodaphone,” right? When I say, “Made in 2 minutes,” The only thing that pops up is “Maggie,” isn’t it? Similarly, for “Todo nhi Jodo,” Fevicol immediately strikes the head. What is common amongst all the above examples? These are the most popular marketing campaigns of […]
5 Essential Marketing Trends for SMBs post 2nd COVID wave
2020 was one of the most challenging years businesses have seen in their lifespan, especially for SMBs. The dip in the demands and cutthroat competition thrashed several small businesses. With the limited budgets in hand, marketing becomes a tough job for SMBs. Because large organizations can cut down the competition by spending tons of money […]
How Blockchain is disrupting Digital Marketing and Advertising Industry
The essential characteristic of Marketing is that it keeps on changing. The change was steady from the last few decades, but the scenario is changing rapidly with the advent of new technologies. So, the changes that took decades in the past are happening over a couple of years with the fastly evolving technology. Now, it’s […]
Top Marketing Trends of 2021
2020, quite a year we’ve had! It has been a year of obstacles, changes, and uncertainty. 2021 has brought about a tremendous amount of changes in the marketing trends. A huge chunk of marketing strategies has drifted from direct and physical marketing to online-based marketing. Even in online marketing, techniques and methods that were not […]
How to be Productive at WFH?
The pandemic has pushed the working culture from office Cubicles to Bedrooms. Since the last year, everyone has been working from home, and the pandemic’s uncertainty still prevails. Big names like Google and Facebook have declared that WFH culture is going to last long. They have decided to go for WFH for a portion of […]
Why Building a Brand Community is Critical To Your Brand’s Success?
Imagine having a group of people who are incredibly loyal to your brand beyond the products and services you sell. You can test and collect feedback on your newly launched products; they are the advocates of your brand, defends your brand in a tough time, and refer your brand to their friends and family. Isn’t […]