Thought Leadership

How to recruit your future CMO

Hiring a CMO is a crucial decision for the growth and success of your company. A right fit CMO can make a world-class team of marketers that can work as a catalyst of growth. The best CMO can change the entire face of your company right from handling marketing campaigns, making cost-effective growth strategies, bringing […]

How to be Productive at WFH?

The pandemic has pushed the working culture from office Cubicles to Bedrooms. Since the last year, everyone has been working from home, and the pandemic’s uncertainty still prevails. Big names like Google and Facebook have declared that WFH culture is going to last long. They have decided to go for WFH for a portion of […]

Why Building a Brand Community is Critical To Your Brand’s Success?

Imagine having a group of people who are incredibly loyal to your brand beyond the products and services you sell. You can test and collect feedback on your newly launched products; they are the advocates of your brand, defends your brand in a tough time, and refer your brand to their friends and family. Isn’t […]

Breaking down the success of the Viral Marketing Campaign of CRED

Rahul Dravid’s partnership with CRED in the “Indiranagar ka Gunda” campaign bowled down the Cricket fans. He has again proved that he is the most dependable person, both on-field and off-field.   While batting for CRED, Rahul Dravid helped the brand create a viral Advertisement that became an instant hit.  This Ad campaign gathered millions of […]

Growing Mental Health Issues in the Marketing industry

Marketers are known to face challenges, changes, and crises. Working for long hours, meeting the expectations, and stretching out a bit is the nature of this profession. They are flexible enough to quickly read the nerves of changing customer behavior and adapting accordingly. But the last two years were remarkably tougher for their mental health. […]

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