Rahul Dravid’s partnership with CRED in the “Indiranagar ka Gunda” campaign bowled down the Cricket fans. He has again proved that he is the most dependable person, both on-field and off-field. While batting for CRED, Rahul Dravid helped the brand create a viral Advertisement that became an instant hit. This Ad campaign gathered millions of […]
Growing Mental Health Issues in the Marketing industry
Marketers are known to face challenges, changes, and crises. Working for long hours, meeting the expectations, and stretching out a bit is the nature of this profession. They are flexible enough to quickly read the nerves of changing customer behavior and adapting accordingly. But the last two years were remarkably tougher for their mental health. […]
5 Ways To Optimise Your Customer Journey
Two unknown people get to know each other from one of their common friends. Get hooked on their first meet, numbers exchanged, and conversations began. Started spending time together, for several days at different places, yet enjoyed each other’s company a lot. All went well, and get together. Looks like a cliche love story? Well, […]
7 ways to leverage Videos in your B2B Marketing Strategy
In the last two years, platforms like Youtube and Netflix have boomed in terms of Average time spent on these platforms. Whether it’s you or me, we have spent a lot of time there. But what’s common in these two platforms? Both of them host Video content. Wyzowl reveals that the average watch time of online videos […]
7 Steps to Create a Content Marketing Strategy Your Business
Do you know, According to Content Marketing Institute (CMI), content marketing generates over 3x as many leads as outbound marketing and costs 62% less? Content marketing is the most effective, reliable, and result-oriented marketing strategy of the Internet era. The consumers from B2B and B2C industry heavily depends upon the research before making purchasing decisions. Therefore, […]
5 everyday MarTech Tools for new age Marketeers
MarTech Tools
The significance of empathy led leadership in the workspace
It’s a common ask from any Business/Company to hire and develop more effective managers and leaders who have the right capability to move their organization forward during both good and challenging times. But currently Workplace & Workforce both are going through a transformation and it requires looking beyond traditional management strategies and the skills. And […]
How top brands have nailed their Customer retention with unique strategies
According to Bain & Company, merely a 5% increase in customer retention correlates with at least a 25% increase in profit. On one hand, brands are ignoring the customer retention rate, while on the other hand, a few brands are nailing their unique Customer retention strategies. Let’s dive in together to know the brands and learn […]
How B2B Industry is performing and progressing with Personalization
It has been quite a time for Content Personalization to become a point of discussion among B2B businesses. Many businesses have employed different strategies and gone through different growth curves. The key point is that Personalization is just like Data. It works for a business only when handled and executed correctly. Surveys conducted among businesses […]
7 Crucial Marketing Skills for the new age B2B Marketers
The marketing budgets before the pandemic were usually 11% of the Company’s revenue thought it varies as per company size and revenue. But when the pandemic hits, marketing was the first department to be axed for budgets. Nearly half of CMOs (44%) surveyed by Gartner expected budget cuts of 5% to 15% or more. As the […]