According to a survey by Gartner, the most significant portion of the marketing budget, i.e., 26.2%, is spent on technology. While the media spend is only 24.8%, in-house labours account for 24.5%, and agencies are 23.7% of the total marketing budget.
The time had gone when only enterprises used the marketing tools; today, even the smallest businesses need these MarTech tools to stay ahead in the competition. So today, technology has become a crucial part of marketing.
A survey by Ascend2 shows that the top objectives of developing a MarTech utilization strategy are to improve marketing efficiency (61 percent), increase marketing ROI (57 percent), and improve decision making (38 percent).
But there are more than 8000 Martech vendors available in the market. And the average enterprise uses only 120 Martech tools, as per chiefmartec.com. Therefore, choosing the right vendors requires a brief understanding of MarTech tools.
Out of those thousands of available vendors, here we have listed the best of them –
1. Website CMS
Your website is the epicenter of your digital presence. Whether it is lead generation, brand awareness, or SEO ranking, your website serves as the core element of all your campaigns.
The content is the core part of a website. It may be your blogs, ebooks, or landing pages; the quality of content would determine the conversions and engagements on the website, making a CMS ( Content Management System) an integral part of Martech tools.
The best CMS Tool – WordPress
What makes WordPress the best CMS?
- Built-in SEO boosters.
- Easy to use.
- Optimized for mobile devices.
- Integration with thousands of other software and tools.
- Plenty of Free plugins and software.
2. Web Analytics
Analyzing and optimizing campaigns is an everyday task in the life of a marketer. It would help if you had powerful analytics tools to understand the interaction and behavior of your website visitors. The real-time data and insights from the analytics tools are helpful to optimize the campaigns to generate maximum ROI.
The best Web Analytics Tool – Google Analytics
A survey by W3Techs, says that 52.9% of all websites on the internet use Google Analytics. In addition, market leaders like Uber, Spotify, Google, Airbnb, etc., uses Google Analytics as a part of their Tech stack.
Some of the analytics you can track using Google Analytics?
- Visitor Demographics and interests
- New vs. returning visitors
- Google’s mobile-first index
- Conversion probability
- Site speed
3. Email Marketing
Email is an inevitable part of every marketer. However, when it comes to the best marketing channel, emails are still ruling the internet. As per Hubspot, 86% of business professionals prefer to use email when communicating for business purposes.
Email marketing is a super-effective marketing tool; whether it’s a marketing campaign or just everyday communication, emails are the backbone of the marketing department. Even 59% of B2B marketers say email is their most effective channel in revenue generation.
The best Email Marketing tool – Mailchimp
Mailchimp has a market share of around 60% of the email marketing industry. However, it is the market leader for a reason. It works on a freemium model and provides outstanding marketing options to ensure the success of the marketing campaigns.
What makes Mailchimp the best email marketing tool?
- Helps in creating Hassle-Free Email Campaign.
- Equip with Email Automation for excellent customer experience.
- Preview and test the Email before Launch.
- For Localized EMail Campaign, it gives a Geotargeting feature.
- Deliver valuable insights through MailChimp Reports.
The sole purpose of marketing activities is to bring in more leads, but how would to manage those leads? The answer is Customer Relationship Management (CRM). It is an essential tool in everyday life of a marketer. Today, 91% of companies with more than 11 employees use CRM software.
CRM helps to track the marketing activities and improves the ROI of the marketing department. You can manage your lead and hand over the qualified ones along with the context to your sales team for a better closing rate. CRM has become the most significant software market in the world. It is expected to cross the $80billion revenue mark by 2025.
The best CRM tool – Salesforce
Salesforce is undoubtedly the best CRM software available; it is the market leader of the industry with 19% of the market share. It allows you to streamline your relations with your customers. As a result, you can understand how your customers are behaving and improve your marketing actions for a better ROI.
What makes Salesforce the best CRM software?
- Easily Scalable.
- Its performance does not vary based on the size of the client.
- Primarily focused on data security.
- Provide innovative SaaS-based solutions to businesses.
- Packed with CRM features like contact management, workflow creation, task management, opportunity tracking, collaboration tools, customer engagement tools, and many more.
5. Marketing Automation
Marketers today are tech-savvy. They rely heavily on Automations, and it’s essential to save time and become more efficient. It is a vital tool for the everyday life of marketers, as it works as an assistant to them. Today, around 49% of companies use Marketing Automation.
Marketing Automation enables the marketing department to engage and nurture leads, increase productivity, automate repetitive tasks and improve ROI. In a survey, the user of Marketing Automation said they experience a 451% increase in qualified leads.
The best Marketing Automation tool – Hubspot
Hubspot is the marketing leader in the Marketing Automation industry, with a 29.5% market share. Hubspot helps businesses to nurture leads and scale up the business. It allows marketers to run and analyze marketing campaigns and automate repetitive tasks.
What makes Hubspot the best Marketing Automation tool?
- Fantastic Customer and Community support
- One can Customize and Personalize the workflows
- It is an All-in-One Inbound Marketing Software
- Unlimited learning from resources.
- Excellent User experience and No coding is required.
Tools are nothing less than intelligent assistants to marketers. They help in increasing efficiency, improving ROI, and saving a lot of time. Thus, a marketer needs to have its own Martech stack to become better at work.
What is your list of favourite Martech tools?