The year 2021 is the tipping point for marketing. Businesses have already experienced the bitter taste of traditional marketing strategies. The pandemic has already wiped the old school marketing and brought a significant change in consumer behaviour. The tectonic shift in marketing has already begun, almost like the evolution of a new era. Customers have […]
The significance of empathy led leadership in the workspace
It’s a common ask from any Business/Company to hire and develop more effective managers and leaders who have the right capability to move their organization forward during both good and challenging times. But currently Workplace & Workforce both are going through a transformation and it requires looking beyond traditional management strategies and the skills. And […]
7 Crucial Marketing Skills for the new age B2B Marketers
The marketing budgets before the pandemic were usually 11% of the Company’s revenue thought it varies as per company size and revenue. But when the pandemic hits, marketing was the first department to be axed for budgets. Nearly half of CMOs (44%) surveyed by Gartner expected budget cuts of 5% to 15% or more. As the […]