2020, quite a year we’ve had! It has been a year of obstacles, changes, and uncertainty. 2021 has brought about a tremendous amount of changes in the marketing trends. A huge chunk of marketing strategies has drifted from direct and physical marketing to online-based marketing. Even in online marketing, techniques and methods that were not […]
How to be Productive at WFH?
The pandemic has pushed the working culture from office Cubicles to Bedrooms. Since the last year, everyone has been working from home, and the pandemic’s uncertainty still prevails. Big names like Google and Facebook have declared that WFH culture is going to last long. They have decided to go for WFH for a portion of […]
Why Building a Brand Community is Critical To Your Brand’s Success?
Imagine having a group of people who are incredibly loyal to your brand beyond the products and services you sell. You can test and collect feedback on your newly launched products; they are the advocates of your brand, defends your brand in a tough time, and refer your brand to their friends and family. Isn’t […]
Breaking down the success of the Viral Marketing Campaign of CRED
Rahul Dravid’s partnership with CRED in the “Indiranagar ka Gunda” campaign bowled down the Cricket fans. He has again proved that he is the most dependable person, both on-field and off-field. While batting for CRED, Rahul Dravid helped the brand create a viral Advertisement that became an instant hit. This Ad campaign gathered millions of […]
Growing Mental Health Issues in the Marketing industry
Marketers are known to face challenges, changes, and crises. Working for long hours, meeting the expectations, and stretching out a bit is the nature of this profession. They are flexible enough to quickly read the nerves of changing customer behavior and adapting accordingly. But the last two years were remarkably tougher for their mental health. […]
5 Ways To Optimise Your Customer Journey
Two unknown people get to know each other from one of their common friends. Get hooked on their first meet, numbers exchanged, and conversations began. Started spending time together, for several days at different places, yet enjoyed each other’s company a lot. All went well, and get together. Looks like a cliche love story? Well, […]
7 ways to leverage Videos in your B2B Marketing Strategy
In the last two years, platforms like Youtube and Netflix have boomed in terms of Average time spent on these platforms. Whether it’s you or me, we have spent a lot of time there. But what’s common in these two platforms? Both of them host Video content. Wyzowl reveals that the average watch time of online videos […]
7 Steps to Create a Content Marketing Strategy Your Business
Do you know, According to Content Marketing Institute (CMI), content marketing generates over 3x as many leads as outbound marketing and costs 62% less? Content marketing is the most effective, reliable, and result-oriented marketing strategy of the Internet era. The consumers from B2B and B2C industry heavily depends upon the research before making purchasing decisions. Therefore, […]
5 everyday MarTech Tools for new age Marketeers
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