Rahul Dravid’s partnership with CRED in the “Indiranagar ka Gunda” campaign bowled down the Cricket fans. He has again proved that he is the most dependable person, both on-field and off-field. While batting for CRED, Rahul Dravid helped the brand create a viral Advertisement that became an instant hit. This Ad campaign gathered millions of […]
Growing Mental Health Issues in the Marketing industry
Marketers are known to face challenges, changes, and crises. Working for long hours, meeting the expectations, and stretching out a bit is the nature of this profession. They are flexible enough to quickly read the nerves of changing customer behavior and adapting accordingly. But the last two years were remarkably tougher for their mental health. […]
5 Ways To Optimise Your Customer Journey
Two unknown people get to know each other from one of their common friends. Get hooked on their first meet, numbers exchanged, and conversations began. Started spending time together, for several days at different places, yet enjoyed each other’s company a lot. All went well, and get together. Looks like a cliche love story? Well, […]
7 ways to leverage Videos in your B2B Marketing Strategy
In the last two years, platforms like Youtube and Netflix have boomed in terms of Average time spent on these platforms. Whether it’s you or me, we have spent a lot of time there. But what’s common in these two platforms? Both of them host Video content. Wyzowl reveals that the average watch time of online videos […]
7 Steps to Create a Content Marketing Strategy Your Business
Do you know, According to Content Marketing Institute (CMI), content marketing generates over 3x as many leads as outbound marketing and costs 62% less? Content marketing is the most effective, reliable, and result-oriented marketing strategy of the Internet era. The consumers from B2B and B2C industry heavily depends upon the research before making purchasing decisions. Therefore, […]
5 everyday MarTech Tools for new age Marketeers
MarTech Tools
How top brands have nailed their Customer retention with unique strategies
According to Bain & Company, merely a 5% increase in customer retention correlates with at least a 25% increase in profit. On one hand, brands are ignoring the customer retention rate, while on the other hand, a few brands are nailing their unique Customer retention strategies. Let’s dive in together to know the brands and learn […]
How B2B Industry is performing and progressing with Personalization
It has been quite a time for Content Personalization to become a point of discussion among B2B businesses. Many businesses have employed different strategies and gone through different growth curves. The key point is that Personalization is just like Data. It works for a business only when handled and executed correctly. Surveys conducted among businesses […]
7 B2B Customer Acquisition Strategies
Cost of Customer Acquisition has increased by 50% in the last five years. Gaining new customers is a big challenge for all types of businesses to grow. But when it comes to B2B businesses usually the buyer’s journey is very long and tedious. And a long journey means more customer acquisition costs. To acquire new […]