The marketing budgets before the pandemic were usually 11% of the Company’s revenue thought it varies as per company size and revenue. But when the pandemic hits, marketing was the first department to be axed for budgets. Nearly half of CMOs (44%) surveyed by Gartner expected budget cuts of 5% to 15% or more. As the […]
7 B2B Customer Acquisition Strategies
Cost of Customer Acquisition has increased by 50% in the last five years. Gaining new customers is a big challenge for all types of businesses to grow. But when it comes to B2B businesses usually the buyer’s journey is very long and tedious. And a long journey means more customer acquisition costs. To acquire new […]
Marketing Advice And People with Rebecca Messina, Global CMO, Beam Suntory
Name of Guest: Rebecca Messina Designation: Global CMO, Beam Suntory
Burger King CMO Fernando Machado Shares His Secrets To Success
Name of Guest: Fernando Machado Designation: CMO, Burger King
CMO Interview: Frito-Lay’s Ram Krishnan
Name of Guest: Ram Krishnam Designation: Global Chief Commercial Officer, Pepsico
Influencer Marketing and Inbound Marketing and Growth Hacking
Name of Guest: Mark Fidelman Designation: CEO, Fanatics Media
Marketing Technology: The MarTech Landscape of Tools and Software
Name of Guest: Scott Brinker Designation: Author, Chief Marketing Technology Blog
The Enterprise CMO: Chief Marketing Officer Guidance with Diana O’Brien – Deloitte
Name of Guest: Diana O’Brien Designation: Global CMO, Deloitte