Meet Shah is a young entrepreneur & founder of Craftezy, whose vision is to digitally enable every small/medium business in the world – regardless if it’s a selection of products at your fingertips; having prices that suit you best just like payment terms which are easy on both sides (both buyer & seller).
Excerpts From The Vision Board Interview With Mr. Meet Shah
How do you feel being a young Entrepreneur?
I really feel that there were a couple of factors, that i really wanted to start something on my own. First, I’ve always seen my father or my uncles to be running a family business and they’ve been doing that for the past 25 years. So that has always been in my blood in a way that i want to do something of my own as well. Specifically, why i chose craftezy, it began during my masters when i was doing international business management from this university in London. We had a group project where we had to do something, like we had to start a business for the week and we have to source products and then we have to sell them in the market. So that was like the initial journey where we started understanding how we’ll start on looking out for new or better products and during our research there were a couple of products that we had we were really interested in and finally handicraft was one of them. Unfortunately, at the time we couldn’t go ahead with it because there were some logistical challenges and the time frames weren’t possible that time. So, we had to go with something else but i was curious enough to understand the handicraft market & how it is in the UK itself and that is where i just started researching about it and there were really some interesting facts that i came across and that was like the initial phase. Then i got into my dissertation where I had to provide a thesis into some particular aspect and post that i still had this bug in my head that I want to just research more. So, when I came back after my masters i started researching more, i started talking with a lot of people apart from researching and that is where i got really curious about the industry more and after probably a couple of months i really felt there’s something that they can do in business first because a lot of things that was happening at that time. I had come back from my master’s i had to plan what i wanted to do and this was still like in my head so sort of everything fell into place somehow and i decided I want to go ahead with this now but there’s something that I have to explain my dad as well like what I’m doing and i feel that this is big enough & towards the process and everything so that happened. It was a very interesting journey honestly but i feel like the timing was sort of on my side at that time.
How did you tackled the lack of Digital Understanding for Artisians?
It’s something that we definitely tackled till date as well but now that we have understood how these people respond to certain things, what would be some things that will make them more interested, that’s a combination of that. But initially there were two things, one was definitely COVID which help in a way because a lot of things move digital. So that was the initial push and the second was that we manage end-to-end processes for them and that is the kind of idea because an artist can be an artist, you cannot put them in two different hats until & unless if they want to truly just focus on creating more unique products, they have to focus a lot of time on that. So that’s why we let them you know stay like an artist and rest on the business side we take care of all those things. So essentially what we’re doing is we’re just helping them understand that you just have to focus on creating these products & rest everything we will take care of. So that was again an initial push for them that you know if i don’t have to put additional efforts in understanding or learning more things, i’d be more willing to use something like this. And third was, we don’t ask them to pay anything upfront, we don’t go on a subscription-based model so there’s no real monetary risk for them because even like if we charge 5000 rupees a month which is a very huge amount for them, so we don’t put any monetary risk them. We only work on a commission based model so after a successful sale we’ll take a cut out of the transaction and that is all they have to pay for all the services that they’re doing for them. So, one would be definitely COVID just push off digital is of the things, second would be just managing these processes, so not adding any operational burden on them and there would be no real upfront monetary risk that they had.